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FLASHSALE
USDA Organic Eastern European Dumplings
A Story That Starts in Brooklyn
Pelmeni and vareniki made in small batches, with 5-6 clean ingredients and up to 17g of protein per serving. Fully organic. No soy, no sugar, no eggs, no dairy. Cook from frozen in 10 minutes. Rooted in mom's tradition and made for today’s ingredient-conscious shopper.
1. Chicken Pelmeni Dumplings
Chicken, onion, flour, water, salt, blk pepper.
12 oz | 36 dumplings | 17g protein
SRP $9.99
2. Pork Pelmeni Dumplings
Pork, onion, flour, water, salt, pepper.
12 oz | 36 dumplings | 16g protein
SRP $9.99
3. Organic Potato Vareniki
Potato, onion, flour, water, salt, garlic, pepper.
12 oz | 21 dumplings | Vegan
SRP $9.99
Product Highlights
- USDA Organic Certified (all 3 SKUs)
- 6 ingredients (or less for some SKUs)
- Cook from frozen in 10 minutes
- Shelf-ready packaging that pops in the freezer
- Clean, comfort food with a cultural story
They Went Searching. We Showed Up.
Who it hits:
- First- and second-generation Eastern European households looking for comfort food done clean
- Clean shopper: label readers, organic shoppers, freezer-aisle foodies
What they want:
- Something new that still feels familiar
- Real ingredients, not food-tech
- High-quality frozen meals that cook fast and taste homemade
Customers across the US order us online — but DTC shipping kills it.
This belongs in-store, where people can discover it and rebuy it easily.
These customers are actively looking for better frozen dumplings—and many wish they could find us in stores like Sprouts.
Proof of Traction
Our online store
- 2,800+ units/month
- 36% repeat purchase rate
- 1,000+ 5-star reviews
“Best dumplings I’ve had since childhood.”
“Please get these in my grocery store.”
Retail velocity:
Top-performing account: Moves 270 units/month
Average across top 50: 40 units/month
Exceptional Retail Velocity
Luda's has proven its ability to fly off the shelves. This chart shows the monthly unit sales of our top-performing store compared to the strong average of our top 50 retail partners.
Why Customers Want This
The frozen appetizer set is getting smarter. Customers are walking away from processed snacks and toward clean, global comfort food.
What’s missing?
- Organic dumplings with actual protein
- Eastern European SKUs that aren’t nostalgia-only
- Freezer meals with 5 ingredients and no weird stuff
- Pelmeni and vareniki are still underrepresented in most frozen sets—this is a chance to lead, not follow.
Let’s Make It Happen
- Promo and demo support available
- Shelf footprint: 3 SKUs, 1 row
- SRP: $9.99 with strong per-store movement
We’re not a hype brand — we built this ourselves.
The demand is real. The product’s ready.
Let’s get samples in your hands and move this forward.