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Luda's Dumplings: H-E-B/Central Market Pitch

USDA Organic Eastern European Dumplings

Pelmeni and vareniki made in small batches, with 5-6 clean ingredients and up to 17g of protein per serving. Fully organic. No soy, no sugar, no eggs, no dairy. Cook from frozen in 10 minutes.

Chicken Pelmeni
1. Chicken Pelmeni Dumplings

Chicken, onion, flour, water, salt, blk pepper.

12 oz | 36 dumplings / 17g protein per serving

SRP $9.99

Pork Pelmeni
2. Pork Pelmeni Dumplings

Pork, onion, flour, water, salt, pepper.

12 oz | 36 dumplings / 16g protein per serving

SRP $9.99

Potato Vareniki
3. Organic Potato Vareniki

Potato, onion, flour, water, salt, garlic, pepper.

12 oz | 21 dumplings / vegan

SRP $9.99

Product Highlights

  • USDA Organic Certified (all 3 SKUs)
  • 6 ingredients (or less for some SKUs)
  • Cook from frozen in 10 minutes
  • Shelf-ready packaging that pops in the freezer
  • Clean, comfort food with a cultural story

Why It Works for Central Market

Who it hits:

  • Texas has large Eastern European immigrant populations in Houston, Austin, and DFW
  • Central Market guests already shop global and clean-label — this sits right in between

What they want:

  • Something new that still feels familiar
  • Real ingredients, not food-tech
  • High-quality frozen meals that cook fast and taste homemade

Customers from TX try to order us online — but DTC shipping kills it.

This belongs in-store, where people can discover it and rebuy it easily.

Proof of Traction

Our online store

  • 2,800+ units/month
  • 36% repeat purchase rate
  • 1,000+ 5-star reviews

“Best dumplings I’ve had since childhood.”

“Please get these in my grocery store.”

Retail velocity:

Top-performing account: Moves 270 units/month

Average across top 50: 40 units/month

Exceptional Retail Velocity

Luda's has proven its ability to fly off the shelves. This chart shows the monthly unit sales of our top-performing store compared to the strong average of our top 50 retail partners.

A Frozen Opportunity

The frozen appetizer set is getting smarter. Customers are walking away from processed snacks and toward clean, global comfort food.

What’s missing?

  • Organic dumplings with actual protein
  • Eastern European SKUs that aren’t nostalgia-only
  • Freezer meals with 5 ingredients and no weird stuff

Let’s Make It Happen

  • Promo and demo support available
  • Shelf footprint: 3 SKUs, 1 row
  • SRP: $9.99 with strong per-store movement

We’re not a hype brand — we built this ourselves.

The demand is real. The product’s ready.

Let’s get samples in your hands and move this forward.

© 2025 Luda's Dumplings. All Rights Reserved.

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